Marketing Tips : Joint Venture

JV or Joint Venture is the greatest way to do business on the
Internet today and if you are looking for great profits and
lowest overheads this is the highway you should take. As with
everything big or small - before you start you need to make
some
ground preparations. The same stands true with the JV as well.

GROUND WORK

The most basic of all is to find out who is in the market
selling the same things you do; in other words identify your
competitors and check out their strengths and weaknesses as
best as you can.

Once they are identified you would be able to
concentrate on your niche and your product better. You would
also be able to identify which of the competitors would be a
good option to lure as JV partner. You would be surprised to
see how many success stories are there owing to JVs between
competitors.

TWO STEPS TO SUCCESS

This is all you need – two steps. However, each one of these
needs to be prepared and effected carefully and thoroughly:

1. Testing of the product – when you launch a product in the
market the first thing needed is testing it. You cannot risk
sinking money into a non-starter or non-selling product. The
best way to do this in an inexpensive way is to find ezines
that target your market segment and advertise there.

Ensure that you test you ad copy before launching it; the same
stands true if you have an opt-in email list. Testing would ]
help you correct your advertisement with the least waste of
resources while ensuring the best results possible.

2. Arm yourself with effective sales tools – when you get
your JV partners you would need to offer them tools to sell your
product(s). These tools should be excellent in terms of
effectiveness and user-friendliness. This is why you need to
prepare all of these with great care. Some suggestions are:

a. Classifieds – test and write some excellent classifieds
that can be used later by any of your JV partners.

b. Advertisements – solo ads are more expensive but get the
better response and return on investment (ROI). These work
great
wherever posted once they are tested and passed as effective.

c. Web content – one of the greatest ways to attract market
is
write articles for ezine of your competitors. In this way you
could advertise your product with their help while they get
some
great material for higher ranking. It is win-win situation.

d. Write great endorsements as if they come from your partners
highlighting the best features of your product. Most of the
time
your partners would agree to it and save them the time.

e. Follow-up emails – this is a very crucial aspect of sales.
This could be a course or report with which the JV partners can
make a point regarding your product.